Write a rule once and Super Tags keeps your product, variant, order and customer tags accurate automatically. Static tags you type, dynamic tags built from each item's own data, or code tags from full Liquid. In real time, across your whole store.
A static tag is exactly what you write in the rule. Every product, order or customer that matches the conditions gets that same tag, and it comes off again automatically when the item stops matching.
summiton-sale, new-arrival or low-stockA dynamic tag takes a field from the item itself, like its vendor, type or price, and turns the value into a tag. Add an optional prefix and shape the value with Liquid-style filters. One rule, and every item gets its own tag that updates when the data changes.
brand-, filter handleize
Code tags are written in Shopify Liquid with two extra tags: add_tag and remove_tag. Loops, nested conditions, string manipulation, variant logic: if you can express it in Liquid, you can tag with it. A live preview and linter check your code before anything is applied.
size-8 or cup-c{% if product.total_inventory > 0 %}
{% add_tag 'in-stock' %}
{% else %}
{% add_tag 'out-of-stock' %}
{% endif %}This is the real Super Tags flow, running on six demo products. Change the rule and watch the tags follow.
Type what you want to tag and Super Tags drafts it straight into the rules builder - real fields and operators only, so it cannot invent a field that does not exist. Nothing is saved until you say so: the draft lands in the editor as a single undo step and the live preview shows exactly what it matches first. Pick a prompt below to watch it draft.
Yes. Describe the rule in plain English - "tag anything under $50 from Nike as a budget pick" - and Super Tags drafts it into the rules builder as real conditions and tags. The draft never auto-saves: the live preview shows exactly which products, orders or customers it would tag before you commit, and follow-ups refine it ("only when in stock too", "make it under $30").
Three guardrails. Drafts are constrained to the same fields and operators the builder itself uses, so the AI cannot invent a field your store does not have. Every draft lands in the editor as one undoable edit and nothing changes until you save. And the live preview runs the draft against your real data first, so you see "matches 47 products" - and which ones - before a single tag is written.
Rules can also apply dynamic tags built from the product's own data, like its vendor or type. Pick a field, shape the value with Liquid-style filters, and watch every product get its tag.
Anyone can use Super Tags - the visual builder needs no code at all. Liquid mode is the power-user path: if you are a developer, live in a code editor, or can edit a line or two of Shopify Liquid, you get loops, filters and conditions the builder cannot express. Type below - the linter checks as you go and six demo products react instantly.
No. Most merchants use the visual rules builder, which reads like a sentence: pick a field, an operator and a value, and the tags follow. Liquid mode is optional.
Developers, agencies and power users - anyone comfortable editing a little code. If you can tweak a Shopify theme snippet, you can write a tag rule: loop over variants, branch with if, unless and case, and shape values with filters like downcase, append and round. An inline linter checks every rule before it runs, and the live preview shows exactly which tags it would add or remove on your real products, orders, customers and more.
Pick real items from your store and the live preview shows the exact outcome for each one - green tags will be added, red tags will be removed, and items that already match say so. Click an example to inspect it, then use the field explorer to browse every field with its GraphQL path and that item's real value. Both panels below are live - try them.
Click a product to inspect its real field values in the explorer.
This is a working demo running entirely in your browser on three sample products - what you preview in the app is exactly what gets applied to your store.
Every rule type ships with one-click recipes - preview the WHEN / THEN, apply, then make it yours. A few favourites:
Flow is great at firing an action when an event happens. But tagging isn't an event - it's a state your whole catalog has to stay in. That's the job Super Tags is built for.
Super Tags records exactly which tags it applied. When you disable a rule, choose to remove its tags or keep them - either way, tags added by you or other apps are never touched.
Each run records exactly which tags it added or removed on every product, order and customer - searchable and filterable, so you can always answer 'why does this product have that tag?'
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