Super Tags · Built for Shopify
Tags that never drift.
Write a rule once - plain language or Liquid - and Super Tags keeps your product, order, customer and discount tags accurate automatically. In real time, across your whole store.
14-day free trial · plans from $9/mo
What it can tag
Four record types. One source of truth.
Products
Titles, vendors, inventory, price, collections - plus variant logic via the parent product.
Orders
Order value, discount codes used, fulfilment status and more.
Customers
Spend, order count, location - for VIP tiers and marketing flows.
Discounts
Tag discount codes by class, status or usage.
Order and customer tagging unlocks once Shopify grants Protected Customer Data access.
How rules work
No-code, or all the code you want.
Rules Builder
No-code
Condition rows that read like a sentence: pick a field, an operator, and a value. Match all or any.
When a product matches all of these
Title
contains
Whitney
Then tag it with
Ten smart operators - numeric-aware, date-aware (relative dates like -30 days), and array matching. Apply static tags or dynamic field-value tags with a prefix.
Liquid code
Advanced
Shopify-Liquid logic with {% add_tag %} / {% remove_tag %} for anything the builder can't express.
1{% for variant in product.variants %}
2 {% if variant.inventory_quantity > 0 %}
3 {% add_tag %}size-{{ variant.option1 | downcase }}
4 {% endif %}
5{% endfor %}
An inline linter checks nesting and balance before anything runs - and a live preview shows exactly which tags a rule would add or remove on your real records.
Everything in the box
Built for stores that live on tags.
Visual Rules Builder
Condition rows that read like a sentence - no code needed.
Advanced Liquid mode
Full Liquid logic - loops, nested conditionals, filters - for power users.
Live preview
Pick real store records and see exactly which tags a rule would add or remove before saving.
Starter templates
Ready-made recipes for inventory, pricing, merchandising, loyalty and more. One-click apply.
Field explorer
A searchable catalogue of every taggable field, with sample values from your own store.
Safe untagging
Super Tags records what it applied - it only ever removes its own tags, never yours.
Rule management
Enable, clone, search, batch-apply, import / export rules as JSON.
Activity log
Every run recorded - items processed, changes, duration, live progress and ETA.
When tags update
Three triggers. Zero drift.
Real-time
Webhooks react instantly to product and inventory changes - a crisp sold-out / back-in-stock signal.
Manual
“Process & tag store” runs a full sweep - all records, or just products, orders, customers or discounts.
Scheduled reconcile
An optional auto-schedule re-runs every rule hourly, 4-hourly, 6-hourly or daily, so tags never drift.
Why not Shopify Flow?
Flow reacts. Super Tags reconciles.
Flow is great at firing an action when an event happens. But tagging isn't an event - it's a state your whole catalog has to stay in. That's the job Super Tags is built for.
Capability
Super Tags
Shopify Flow
Keeps tags correct over time
Super Tags
Scheduled reconcile re-checks every rule across the store - tags never drift.
Shopify Flow
Event-only: if an event is missed or a rule changes, old tags stay wrong.
Applies rules to your existing catalog
Super Tags
Every run sweeps all records, not just new changes.
Shopify Flow
Only acts on future events - no backfill.
Removes stale tags safely
Super Tags
Provenance tracking: removes only tags it added that no rule still wants.
Shopify Flow
Removal needs a separate workflow you build and maintain yourself.
Preview before it runs
Super Tags
Live preview shows exact adds/removes on real records before saving.
Shopify Flow
No preview - you find out after it runs.
Variant-level logic
Super Tags
Loop variants and tag the parent (sizes, cups, options).
Shopify Flow
Very limited variant conditions.
Available on every plan
Super Tags
All Shopify plans, from $9/mo.
Shopify Flow
Free, but key connectors and features lean on Plus.
Already using Flow? Keep it - Super Tags never touches tags added by you or other apps, Flow included.
Safe by design
Your tags stay yours.
Super Tags records exactly which tags it applied. When you disable a rule, choose to remove its tags or keep them - either way, tags added by you or other apps are never touched.
Never removes tags it didn't add
A rule with no conditions matches nothing
Runs are idempotent - safe to re-run
Liquid it can't preview faithfully is skipped, never mis-applied
Set the rule. We hold the field.
14-day free trial. Plans from $9/mo, 20% off annual billing.